We are a multi-generational, proudly Canadian family business built on three simple pillars: hard work, immense pride in what we create, and an absolute, unyielding love of nostalgia. Between us, we bridge the distinct eras featured across our store. We don't just research these generation-defining subcultures—we lived them, survived them, or were raised directly by them. Whether it’s the mellow earth tones of the 70s, the high-voltage hairspray energy of the 80s, the raw flannel-and-feedback angst of the 90s, or the metallic digital optimism of the early Y2K years, someone in our living room identifies with it personally.
### Our House Philosophy: Serious Work, Sharp Wit.
If you haven't noticed by looking at our shirts, we speak fluent sarcasm. We are a fun-loving crew with a sharp-witted sense of humor, and we believe life is entirely too short to wear boring, mass-produced clothing. But beneath the cheeky slogans and unhinged humor, we take our craftsmanship seriously.
Pride in the Craft: Every graphic is meticulously designed, refined, and textured by us. Because we operate a custom print-on-demand model, your shirt doesn't sit in a dusty warehouse for months. It is freshly printed just for you the moment you hit order. At Yesterday-ish, we sometimes have to use AI tools to help create some of our artwork and product mockup listings, bringing our love of nostalgia and offbeat humour to life. We all think we are super humans but....even we need to get help once in a while.
- Kindness First: We believe in being fiercely kind to our fellow humans. Treating our customers like extended family is non-negotiable for us. If a print isn't perfect or something goes wrong, we will fix it—no nonsense, no corporate runaround. We are just a hardworking family trying to bottle up a little bit of the past while keeping a healthy sense of humor about the present.
Thank you for supporting our small business and bringing a piece of YESTERDAY-ISH into your tomorrow. Keep it groovy, stay radical, and manage your expectations. —
The Family Behind YESTERDAY-ISH 🖤